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Brand
Guidelines

These guidelines are not just a bunch of rules. They are a set of principles and standards that will help you communicate our mission clearly and consistently.

Our Brand Visual Identity

  • Our brand visual identity is one of the most important assets of our organization. It represents how we are perceived and recognized. If we convey a clear and consistent identity every time we communicate, people will come to know and appreciate who we are and what we stand for.
  • As our brand expands across the globe, reaching new communities and individuals, it is important that we present a consistent face to the world.
  • To evolve this brand requires commitment from all who touch it. This set of visual communication guidelines is our first step on that journey. You are entrusted with this brand. It is vital that you follow these guidelines to ensure that every aspect of our visual branding is implemented correctly and with maximum impact.

Logo & Variations

Icons & Bages

Download Vectors

Colors

Burning Orange
#F15A29

R: 241
G: 90
B: 41

C: 5%
M: 64%
Y: 77%
K: 0%

Neon Carrot
#F7941D

R: 247
G: 148
B: 29

C: 4%
M: 41%
Y: 86%
K: 0%

Concrete
#F8F8F8

R: 248
G: 248
B: 248

C: 3%
M: 2%
Y: 1%
K: 0%

Cod Gray
#0D0D0D

R: 13
G: 13
B: 13

C: 48%
M: 39%
Y: 40%
K: 86%

Typography

Roboto

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Roboto
Weight: 100
Style: normal

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Roboto
Weight: 300
Style: normal

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Roboto
Weight: normal
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Roboto
Weight: 500
Style: normal

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Roboto
Weight: 800
Style: normal

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Roboto
Weight: 900
Style: normal

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Contact Us

Barnstensvagen 37, 907 41
Umea, Sweden
Tel: +46 76 7201600

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